Bengaluru, India
Delegates at the SGMUN 2017 were pleasantly surprised to be served a new trendy beverage: a Jal-Jeera inspired bubbly that goes by the name of FIZZ JEERA.
Fizz Jeera Masala is a carbonated beverage that does not contain caffeine and is made from the humble cumin seeds (Jeera) and is packaged as a modern drink to appeal to youngsters.
Now available in the shelves of Tier 1 cities (including Bengaluru), Fizz Jeera is all set to capture the urban young mind-share, and market share as well.
Fizz Jeera is a signature product of the SG Group from Puttur, which is also known for its Bindu Mineral water and has a string presence in Tier-2 towns and rural areas of Karnataka, Kerala and Andhra Pradesh.
Jal Jeera is a traditional Indian beverage often used as an appetizer. The traditional version is not carbonated. With a little bit of innovation and tweaking, Mr. Sathya Shankar, the Managing Director of Megha Foods has managed to give the jeera-drink a complete makeover and launch it as a trendy drink for the bubbly-loving young generation. It contains no caffeine and therefore does not suffer from the ill-effects of cola. With sugar content lower than than of other carbonated beverages and fruit drinks, the Fizz Jeera finds a place among the good books of many drink lovers.
If you have not tried the Bindu Fizz Jeera, try it now! It is also available from Amazon and at your friendly neighborhood grocery store, including popular retailers like MK Retail, Nilgiris and others.
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